The Road to True 'TV Everywhere'
Alan Breznick has tracked the media, telecommunications, consumer electronics, and broadband industries for more than 20 years. At Heavy Reading, his primary field of focus is on cable/MSO services and networks, as well as IPTV infrastructure.
Breznick also authors Heavy Reading's Cable Next-Gen Technology Quarterly Market Tracker, a special quarterly research service. Before moving to Heavy Reading, Breznick had been the editor of Light Reading's Cable Digital News Website and author of Light Reading's Cable Industry Insider.
As VP, Marketing, Nikki Gore is responsible for the product marketing and marketing communications strategies and programs at QuickPlay. Nikki is a veteran marketing executive whom, throughout an entire career spent in the high tech industry brings marketing leadership and experience in the global marketplace.
Seeking to meet swiftly growing consumer demand and stave off competitors, service providers and content providers alike are rapidly rolling out or expanding multi-screen video service offerings. Yet multi-screen video, or TV Everywhere, is still only in the early stages of its evolution. In fact, today's multi-screen video services have strict functional, operational and business limitations that must be overcome for providers to carry out the transition to a true "TV Everywhere" service. This webinar will explore what it takes to deliver that true TV Everywhere experience to consumers, covering such key topics as content, functionality, delivery systems and monetization.