Escaping From the Multi-Screen Money Pit

Escaping From the Multi-Screen Money Pit


Available On Demand
Duration 60min
Chris Rittler
Senior Vice President
Deluxe Digital Distribution
Chris Rittler

Chris Rittler is Senior Vice President of Deluxe Digital Distribution, a business division of Deluxe Entertainment Services Group, where he leads sales, business development, and marketing efforts to advance the divisions’ Multiscreen Video Catalog Service strategy to distributors and programmers worldwide. Prior to Deluxe, Rittler was Vice President and General Manager of Network Video at Frontier Communications, where he oversaw the integration and deployment of next generation video applications and the integration of Verizon FiOS systems into Frontier as part of Frontier’s acquisition of 13 states of Verizon’s wireline services in 2011.

Rittler has also held executive management positions in business development, product management, and engineering at Tropos Networks, Cambia Networks, and Motorola Cellular Infrastructure. Rittler holds an MBA from Northwestern University, Kellogg School of Management a MSEE in Electrical Engineering from the University of Wisconsin, and a BSE in Biomedical and Electrical Engineering from Marquette University.

Alan Breznick, Moderator
Senior Analyst
Heavy Reading
Alan Breznick, Moderator

Breznick has tracked the media, telecommunications, consumer electronics, and broadband industries for more than 20 years. At Heavy Reading, his primary field of focus is on cable/MSO services and networks, as well as IPTV infrastructure. Breznick also authors Heavy Reading's Cable Next-Gen Technology Quarterly Market Tracker, a special quarterly research service. Before moving to Heavy Reading, Breznick had been the editor of Light Reading's Cable Digital News Website and author of Light Reading's Cable Industry Insider.

Breznick was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He has previously reported for Crain's New York Business, Communications Daily, Multichannel News, Cable World, and Genuine Article Press. Breznick is based in the Toronto area. He can be reached at

Four years after Comcast and Time Warner Inc. unveiled the first TV Everywhere venture, the momentum behind the concept is climbing steadily as cable TV operators, telcos, satellite TV providers, Web video distributors and other providers plunge into the market with fresh or expanded multi-screen offerings. But, faced with the cost and complexity of adjusting the bandwidth resolution for every format, controlling the video feed quality for every screen, adapting the programming for every device, and even upgrading the video transmission from analog to digital, service providers have been unable to make much money off multi-screen video. Instead, without a solid set of technical standards to rely on, providers have mainly thrown good money after bad, spending heavily to adapt, transcode and re-package the same content again and again. Plus, providers have struggled to bring the vast libraries of available on-demand content to market and extend their reach to all the new devices.

With bountiful video content the key to competing with such major OTT players as Netflix and Hulu, service providers must find ways to tap into that content, boost subscriber stickiness and encourage customers to engage more in their brands and services. In this Webinar, we will explore the opportunities offered by multi-screen video, examine the challenges that providers face and suggest ways they can overcome these challenges, streamline their operations and cut costs.

Already a member? Login