Increasing Revenues with Probeless Application Visibility: A Service Provider Imperative

Increasing Revenues with Probeless Application Visibility: A Service Provider Imperative

 

Available On Demand
Duration 60min
Speakers
Lenny Liebmann
Moderator
Light Reading
Lenny Liebmann
Lenny is a writer and consultant with more than 30 years of experience in the application of information technologies to real-world business challenges. After graduating Yale in 1979, Lenny worked for AT&T Bell Laboratories. He then began an independent practice. By the end of the 80's, he was working with leading innovators in networking, IT management, business applications and digital voice. Lenny has worked with all of the tech sector's leading companies, as well as many successful start-ups. His work for these clients has included strategic messaging, white papers, live-event moderating, webcasts, case studies, executive ghostwriting, and web content development. Lenny has been a contributing editor and columnist at Communications News, Internet Week, Network Magazine and Success Magazine and has been published in virtually every leading business and technology publication -- including Business Communications Review, Business Week, Computerworld, Forbes, InformationWeek, InfoWorld and Network World.
Bob Nusbaum
Senior Product Manager, Application Visibility and Control Solution
Cisco
Bob Nusbaum
Bob Nusbaum is the Senior Product Manager for the Application Visibility and Control solution in Cisco’s Enterprise Networking Group. He joined ENG in mid-2012 from Cisco’s storage area networking group, where he handled inbound and outbound marketing for Fibre Channel and FCoE switching products. Earlier in the decade he was responsible for product management at small companies doing file systems virtualization, e-mail archiving, and block-level storage virtualization, and for Fabric OS at Brocade. Bob spent the latter part of the 20th century at the company formerly known as Digital Equipment Corporation (DEC), where he was responsible for three of that company’s top five all-time software products, specializing in the areas of personal computing, networking, ease of use / user interface, and operating systems. Bob has an MBA from Harvard Business School, and a BA in Mathematics from the University of Michigan.
Sunil Mandya
Senior Product Manager
InfoVista
Sunil Mandya
Sunil Mandya is the Senior Product Manager for InfoVista's Application Performance solutions. Sunil has spent nearly 18 years in various aspects of the IT industry, including software architecture, marketing and product management. He has held positions at Tektronix Communications, Fujitsu Consulting and Tandem Telecom (now Compaq). Sunil joined InfoVista in 2010 to lead the company’s cloud and application performance initiatives. He is based in Dallas, Texas, and holds a Masters in Computer Science from the University of Texas at Dallas.
Christopher Cullan
Product Marketing Manager
InfoVista
Christopher Cullan
Christopher Cullan serves as product marketing manager for InfoVista's service assurance solutions for communications service providers and their business services. Chris has spent close to 20 years in the IT industry, 15 of which was spent in a consulting capacity working for both a large IT services multi-national and later a small boutique firm focused on the health care industry. As a network architect, he has provided design, implementation, integration and project management services to financial services sector, utilities and health-care. Chris joined InfoVista in 2006 to provide pre-sales services for InfoVista's Canadian territory and strategic U.S. accounts before becoming product marketing manager. Chris was among the first group of individuals to secure his Carrier Ethernet Certified Professional designation from the Metro Ethernet Forum. Chris is based just outside of Toronto, Canada and holds a bachelor of mathematics degree from the University of Waterloo.

To grow revenue and protect operating margins, you need to aggressively deliver more value to your customers and better differentiate yourself from your competitors.

One powerful way to do this is with Application Visibility Services. These services enable your customers to prioritize application QoS based on their business needs and to accurately monitor their application usage for better financial governance.
Attend this informative free webinar to learn:

  • How the growing complexity of application management in enterprise customers’ increasingly cloud-based environments is driving the market for application-aware services
  • The role a scalable multi-tenant portal can play in your delivery of application-aware services to your enterprise customers
  • The unique capabilities of InfoVista’s visualization solution—the first to be certified for Cisco’s Application Visibility and Control (AVC), which features deep-packet inspection (NBAR2) and can track more than 1400 applications
  • Cisco's perspective on changing requirements for application aware network performance management


Don’t miss this opportunity to learn how you can stay ahead of the market and fend off VPN price erosion by delivering new value-added services now!

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