Unlocking Network Value: Service Innovation in the Era of SDN
A Light Reading Webinar
Chappell also produces Heavy Reading's Services Software Insider, a bimonthly research service that tracks SDP and related markets.
Prior to joining Heavy Reading, Chappell was most recently employed at Ovum, where she wrote a number of market reports and led large market research projects for clients including IBM and BT. She has been a freelancer since 1993, focusing on various aspects of the IP market and IT/telecom convergence. Her clients have included the European Commission, for which she carried out several research projects in conjunction with European partners, a range of U.K. ITC services companies, and several other analyst firms.
Ian now lives in California in the lesser known but beautiful Sonoma county (wine country) He joined Cisco in San Jose about 7 years ago and is responsible for business and technology architecture for Carrier Ethernet, IPTV, Mobile Internet, and virtualized cloud-based service delivery solutions. Ian spends most of his time supporting emerging business opportunities in collaboration with service provider customers and partners around the globe.
With over 25 years of experience in networking, Ian has held prominent roles leading the highly successful IPTV and Carrier Ethernet business operations for Cisco, Motorola, and Nortel Networks. Ian is an expert on a broad portfolio of intelligent routing, mobile, video, optical transport, virtualized service delivery, and emerging technologies.
Ian is a registered Professional Engineer, licensed in Ontario, and holds an Honours B.A.Sc. in Electrical Engineering from the University of Waterloo. Ian is an active ambassador for Cisco at the Broadband and Metro Ethernet Forums. He is a lifetime honoured member of the International Executive Guild and was recently inducted into the Worldwide Who’s Who registry of industry professionals and entrepreneurs.
Glueck is an entrepreneur whose first start-up, site59.com in 1999, grew to over $125 million in travel ecommerce sales in two years before being acquired by Travelocity in 2002. Glueck was named CMO at Travelocity in 2003 where he helped grow sales from $3 billion to $11 billion globally.
Jeff was named to Advertising Age’s 40 Under 40 list in 2007 and as one of the top 13 Customer Champions by 1to1 Magazine. He also served in the Clinton Administration as a White House Fellow. Jeff holds degrees from Harvard University and Oxford University, where he was honored as a Marshall Scholar.
Chris has 20 years of industry experience in roles ranging from primary research, system architecture, and product development team management; to product line management and strategic marketing. He holds a B.Eng. in engineering physics from the Royal Military College of Canada, a Ph.D. in electrical engineering from the University of Alberta and an M.B.A. from Queen's University.
The network is a powerful source of value for service providers but the way it is currently engineered and operated means that its full potential remains untapped. Software defined networking (SDN) promises to provide a set of capabilities that service providers can use to more rapidly create, deliver and operate new revenue-generating services. This webinar will discuss the implications of SDN as an enabler of service innovation and present three real-world use cases that illustrate the way in which SDN can drive new monetization opportunities for service providers.
This webinar will:
- Explain what SDN is and how it supports service innovation in the network
- Discuss the incremental way in which service provides can adopt SDN
- Demonstrate the benefits of rapid innovation in the network using SDN
- Show real-world examples (use cases) of SDN-driven service innovation