Unlocking Network Value: Service Innovation in the Era of SDN

Unlocking Network Value: Service Innovation in the Era of SDN

A Light Reading Webinar

Available On Demand
Duration 60 Minutes
Caroline Chappell
Senior Analyst
Heavy Reading
Caroline Chappell
Caroline Chappell is widely recognized as a leading authority on the emerging service delivery platform (SDP) technology sector. She has more than a decade of experience tracking the telecom industry as an analyst.

Chappell also produces Heavy Reading's Services Software Insider, a bimonthly research service that tracks SDP and related markets.

Prior to joining Heavy Reading, Chappell was most recently employed at Ovum, where she wrote a number of market reports and led large market research projects for clients including IBM and BT. She has been a freelancer since 1993, focusing on various aspects of the IP market and IT/telecom convergence. Her clients have included the European Commission, for which she carried out several research projects in conjunction with European partners, a range of U.K. ITC services companies, and several other analyst firms.
Ian Hood
Business and Technology Architecture
Cisco Development Organization (CDO)
Ian Hood
Ian hails from Canada and spent the early part of his career as a systems design engineer and architect at Motorola, Mitel, and with Wellfleet/Bay Networks. After a lengthy career in Canada, Ian transferred to Bay Networks in Santa Clara to lead their Carrier Ethernet product management team (right after the ice storm of 1998). Prior to Cisco, Ian also worked for Mahi Networks, a packet optical start-up, as well as with the IPTV and access platform division of Motorola.

Ian now lives in California in the lesser known but beautiful Sonoma county (wine country) He joined Cisco in San Jose about 7 years ago and is responsible for business and technology architecture for Carrier Ethernet, IPTV, Mobile Internet, and virtualized cloud-based service delivery solutions. Ian spends most of his time supporting emerging business opportunities in collaboration with service provider customers and partners around the globe.

With over 25 years of experience in networking, Ian has held prominent roles leading the highly successful IPTV and Carrier Ethernet business operations for Cisco, Motorola, and Nortel Networks. Ian is an expert on a broad portfolio of intelligent routing, mobile, video, optical transport, virtualized service delivery, and emerging technologies.

Ian is a registered Professional Engineer, licensed in Ontario, and holds an Honours B.A.Sc. in Electrical Engineering from the University of Waterloo. Ian is an active ambassador for Cisco at the Broadband and Metro Ethernet Forums. He is a lifetime honoured member of the International Executive Guild and was recently inducted into the Worldwide Who’s Who registry of industry professionals and entrepreneurs.
Jeff Glueck
Jeff Glueck
Jeff Glueck has served as CEO of Skyfire since July of 2009. Glueck has grown Skyfire to win multiple Tier One wireless operator infrastructure and CMS customers, and led Skyfire to develop carrier-grade optimization solutions that elastically boost bandwidth capacity by 60% across smartphones, tablets and laptops. Skyfire's Rocket Optimizer and Skyfire Horizon products are deployed or are in deployment with 3 Tier One North American carriers, both leveraging cloud technology. Skyfire was acquired by Opera Software in March 2013, and Glueck was named EVP of Opera's Operator Solutions in addition to his Skyfire CEO role.

Glueck is an entrepreneur whose first start-up, site59.com in 1999, grew to over $125 million in travel ecommerce sales in two years before being acquired by Travelocity in 2002. Glueck was named CMO at Travelocity in 2003 where he helped grow sales from $3 billion to $11 billion globally.

Jeff was named to Advertising Age’s 40 Under 40 list in 2007 and as one of the top 13 Customer Champions by 1to1 Magazine. He also served in the Clinton Administration as a White House Fellow. Jeff holds degrees from Harvard University and Oxford University, where he was honored as a Marshall Scholar.
Dr. Christopher Janz
VP Market Development
Dr. Christopher Janz
One of Ciena's strategy leaders, Chris leads a market development group focused on strategic and business opportunity creation. He leads cross-company strategy, business development and marketing activities in the area of Software-Defined Networking. He is a regular conference speaker on this topic, and leads the WAN & carrier working group of the Open Networking Foundation's market education committee.

Chris has 20 years of industry experience in roles ranging from primary research, system architecture, and product development team management; to product line management and strategic marketing. He holds a B.Eng. in engineering physics from the Royal Military College of Canada, a Ph.D. in electrical engineering from the University of Alberta and an M.B.A. from Queen's University.

The network is a powerful source of value for service providers but the way it is currently engineered and operated means that its full potential remains untapped. Software defined networking (SDN) promises to provide a set of capabilities that service providers can use to more rapidly create, deliver and operate new revenue-generating services. This webinar will discuss the implications of SDN as an enabler of service innovation and present three real-world use cases that illustrate the way in which SDN can drive new monetization opportunities for service providers.

This webinar will:

  • Explain what SDN is and how it supports service innovation in the network
  • Discuss the incremental way in which service provides  can adopt SDN
  • Demonstrate the benefits of rapid innovation in the network using SDN
  • Show real-world examples (use cases) of SDN-driven service innovation
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