Taking Cable Business Services Up-Market

Taking Cable Business Services Up-Market

 

Available On Demand
Duration 60min
Speakers
Alan Breznick
Senior Analyst
Heavy Reading
Alan Breznick

Alan Breznick has tracked the media, telecommunications, consumer electronics, and broadband industries for more than 20 years. At Heavy Reading, his primary field of focus is on cable/MSO services and networks, as well as IPTV infrastructure.

Breznick also authors Heavy Reading's Cable Next-Gen Technology Quarterly Market Tracker, a special quarterly research service. Before moving to Heavy Reading, Breznick had been the editor of Light Reading's Cable Digital News Website and author of Light Reading's Cable Industry Insider.

Barry Zipp
Industry Marketing Director
Ciena
Barry Zipp
Barry Zipp is a director at Ciena specializing in telecommunications service provider marketing. In this capacity, Zipp promotes Ciena's technical and consultative leadership in converged packet-optical and packet networking solutions through various channels including white papers, the industry media and analyst community, and social media.Through frequent engagements with leading incumbent carriers, competitive providers, and Cable MSOs, Zipp has been on the front lines of their efforts to modernize and monetize their networks to accelerate revenue, profits, and market share growth.
Cyrille Morelle
CEO/President
VeEX Inc
Cyrille Morelle

Cyrille co-founded VeEX Inc. and has served as VeEX Inc President and Chief Executive Officer since April 2006 and as a member of VeEX Inc board of directors since April 2006.

From March 1997 to March 2006, Cyrille served as VP product marketing for Sunrise Telecom Inc., Sunrise Telecom, a telecommunications test equipment manufacturer. From 1994 to 1996, Mr. Morelle served as Lieutenant Colonel DGGN of DGGN, managing a development team.

In his current role at VeEX, Cyrille and his team are responsible for the global operations of VeEX and bringing new innovative testing solutions to the market place. VeEX offers more than 40 products for Broadband, Metro Ethernet, Transport and CATV Service Providers.

Steve Harris
IPEP, CCIP, Senior Director, Advanced Network Technologies, Instructor
SCTE
Steve Harris
A multifaceted background that includes 10 years of working in cable industry, 10 years higher education teaching experience and 20 years of multiplatform network systems experience.

Direct operation of SCTE’s professional development educational programs and technical resources for the international telecommunications industry. Responsible for industry outreach, business development, customized technical content creation and content delivery across all disciplines.
Nirav Modi
Manager of Service Provider Solutions
Cyan
Nirav Modi
Nirav Modi has over 15 years of experience in the telecommunications industry and is currently the Manager of Service Provider Solutions for Cyan. His focus is on helping carriers deploy Carrier Ethernet and Software-Defined Networking solutions to deliver new service offerings and drive reduced operating expenses. Nirav was previously with Tellabs where he worked as Principal Engineer and Architect, responsible for the development and architecture of the company’s next-generation Mobile Backhaul network elements. He has a B.S in Electrical Engineering from the Illinois Institute of Technology and an M.S. in Electrical Engineering from the University of Minnesota.

Encouraged by their success at the low end of the small business market, cable operators are now setting their sights higher and broader by targeting larger SMBs, midsize firms and even enterprises. Cable providers are seeking to attract these larger companies with fiber builds, more advanced IP technologies, better pricing and packaging, and more sophisticated services, including Metro (or Carrier) Ethernet, hosted voice, network virtualization, online backup and security, and other cloud-based products. They’re boosting capital spending on commercial infrastructure, equipment and software and expanding sales and support teams. They’re delving deeper into key vertical markets, such as health care, education, financial and government services. And they’re refining their go-to-market strategies to expand their prospect bases, recruit customers more cost-effectively and accelerate their market share growth.

But, as cable operators seek to make the steep climb up-market, they face fresh challenges in pursuing and retaining larger commercial prospects. This webinar will look at both the opportunities and challenges of serving firms with 20, 50, 100 employees or more. It will explore the most promising technologies and services for cable providers to deploy, examine the technical and operational obstacles that providers must overcome and suggest the best ways for MSOs to clear those hurdles.

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