How to scale network growth to match business goals
The role of context aware traffic management in service customization
02:00 PM EDT
With the growth in mobile data, operators have to face more than an increase in traffic volume. The complexity of managing that traffic has also intensified, driven by subscribers expecting a higher quality customer experience (QoE), a more diverse and evolving traffic and device mix, and advanced policy-based services. Complexity creates a new set of challenges. Operators not only have to expand capacity, they need to decide how to use that capacity in a way that maximizes the return on their investment, both in terms of maximizing network utilization (i.e., lowering their per-bit costs), and increasing QoE (i.e., increasing revenues and customer retention).
To both manage and benefit from this complexity, operators have to collect and analyze the real-time network load and performance data, as well as subscriber activity, and relate the data to policies. Mobile operators can then establish the context to provide these services and act on them, offering the best QoE for the applications the active subscribers are using, given the capacity constraints of each cell site. In this webinar, we will present five use cases that illustrate the challenges mobile operators face in managing traffic and the tools they can use to address them.