How to scale network growth to match business goals
The role of context aware traffic management in service customization
Founder and President
Senza Fili Consulting
Monica Paolini is the founder and president of Senza Fili Consulting, an analyst and consulting firm that provides market research, financial analysis, and advisory support on wireless technologies and services. Monica writes extensively on the trends, technological innovation, and financial drivers in the wireless industry in reports, white papers, blogs, and articles. Independent advice, a strong quantitative approach, and an international perspective are the hallmarks of her work. Monica has a PhD in Cognitive Science from the University of California, San Diego, an MBA from the University of Oxford, and a BA/MA in Philosophy from the University of Bologna.
Senior Director of Strategic Solutions
Leonid Burakovsky currently serves as F5 Networks Senior Director of Strategic Solutions. Prior to this role he served as Juniper Network Strategic Alliances CTO with focus on security solutions. He is regularly asked to present at MWC, NGMN Forum, 4G, CTIA, IEEE, Mobile Network Security Strategies, BroadbandForum, and WiMax conferences, to name a few. Before joining Juniper Networks in 2004, Leonid worked at Airslide, Bezeq Int, ECI, Alcatel, and the Center for Communication Research. He has more than 28 years of industry experience and holds a BA and MA in information systems engineering.
Product Marketing Manager
Misbah Mahmoodi is responsible for marketing strategy and execution of new technologies in the service provider market at F5. Mr. Mahmoodi has fifteen years of marketing and product management experience in the telecommunications industry, having most recently served as product manager at Emirates Integrated Telecom Company (du) in the United Arab Emirates. During his tenure at du, Mr. Mahmoodi was responsible for the development and go-to-market strategy for voice services including unified communications and collaboration services. Prior to du, Mr. Mahmoodi served as Product Manager at Sonus Networks responsible for the development of multimedia applications. Mr. Mahmoodi holds a MBA from Northeastern University in Boston, Massachusetts and a Bachelor of Science in Electrical Engineering from Clarkson University in Potsdam, New York.
With the growth in mobile data, operators have to face more than an increase in traffic volume. The complexity of managing that traffic has also intensified, driven by subscribers expecting a higher quality customer experience (QoE), a more diverse and evolving traffic and device mix, and advanced policy-based services. Complexity creates a new set of challenges. Operators not only have to expand capacity, they need to decide how to use that capacity in a way that maximizes the return on their investment, both in terms of maximizing network utilization (i.e., lowering their per-bit costs), and increasing QoE (i.e., increasing revenues and customer retention).
To both manage and benefit from this complexity, operators have to collect and analyze the real-time network load and performance data, as well as subscriber activity, and relate the data to policies. Mobile operators can then establish the context to provide these services and act on them, offering the best QoE for the applications the active subscribers are using, given the capacity constraints of each cell site. In this webinar, we will present five use cases that illustrate the challenges mobile operators face in managing traffic and the tools they can use to address them.