Going OTT: A New Video Strategy
Formerly a contributing analyst at Kinetic Strategies and One Touch Intelligence, Breznick has covered the cable, telecom, broadband, media and consumer electronics industries for more than 20 years. As a business tech journalist, he previously reported for Light Reading Cable, Cable Digital News, Communications Daily, Multichannel News, Cable World and Communications Technology magazine. A New York City native, he is now based in the Toronto area.
Gordon comes to Imagine from EGT, where he was the second employee and founding manager. As Vice President of Product Marketing at EGT, Gordon was responsible for the design, marketing and solution engineering of the company’s digital media video processing product lines. He was instrumental in outlining the strategic direction of the company and in leading key engineering, product development and partner initiatives.
Prior to EGT, Gordon worked at Viant as Senior Analyst and Management Consultant, and as Director of Product Development at MediaMetrix, responsible for design, implementation and management of the company’s Internet media measurement services.
Prior to QuickPlay, Jijesh held numerous research and marketing positions in various industries. He has domain expertise in retail supply chain software, Health Information Technology (HIT), consumer insights for CPG, automotive new product development, and quantitative research methodology. Jijesh holds a degree in engineering from Manipal Institute of Technology, and a masters degree in Management Information Systems & Marketing from the University of Nebraska at Omaha.
Seeing their video profits consumed by rising content costs, smaller telcos are now adopting an over-the-top (OTT) video strategy to cut churn rates, boost the value of their broadband offerings, and sell higher-tier broadband services to subscribers.
A critical part of this strategy is the rollout of TV Everywhere services, including the extension of live, linear TV channels to multiple video devices in the home. Join us for “Going OTT: A New Video Strategy” an interactive discussion that will:
- spell out the trends spurring the shift to TV Everywhere 2.0
- suggest the basic steps needed to implement it
- explain why the delivery of live, linear video is critical for providers to hold onto their customers
Catering to the growing viewing demands and preferences of consumers isn’t a choice - it’s essential. Don’t get left behind.