Going OTT: A New Video Strategy

Going OTT: A New Video Strategy


Available On Demand
Duration 60min
Alan Breznick
Senior Analyst
Heavy Reading
Alan Breznick
Alan Breznick covers the cable TV technology and IP video infrastructure markets, including cable MSO networks and services. In particular, he tracks the markets for new cable and broad-band access technologies, including Docsis 3.0 and 3.1, CCAP, EPON, IPv6, IP video, switched digital video, RFoG, DPoE and EPoC.

Formerly a contributing analyst at Kinetic Strategies and One Touch Intelligence, Breznick has covered the cable, telecom, broadband, media and consumer electronics industries for more than 20 years. As a business tech journalist, he previously reported for Light Reading Cable, Cable Digital News, Communications Daily, Multichannel News, Cable World and Communications Technology magazine. A New York City native, he is now based in the Toronto area.
Chris Gordon
Product Management & Marketing
Imagine Communications
Chris Gordon
Chris Gordon is a skilled technology professional with in-depth experience designing, managing and marketing new technologies. His skill set includes a vast array of experience with MPEG-2 and H.264 video codecs, video encoding and transcoding, multiscreen packaging and IP video distribution. At Imagine, Gordon is responsible for product management and marketing.

Gordon comes to Imagine from EGT, where he was the second employee and founding manager. As Vice President of Product Marketing at EGT, Gordon was responsible for the design, marketing and solution engineering of the company’s digital media video processing product lines. He was instrumental in outlining the strategic direction of the company and in leading key engineering, product development and partner initiatives.

Prior to EGT, Gordon worked at Viant as Senior Analyst and Management Consultant, and as Director of Product Development at MediaMetrix, responsible for design, implementation and management of the company’s Internet media measurement services.
Jijesh Devan
Director, Product Marketing
Quickplay Media
Jijesh Devan
As director of product marketing, Jijesh serves as an evangelist for QuickPlay Media’s managed services that delivers premium video (VOD and live) to multi-screen devices. He is tasked with understanding the market needs and providing guidence to QuickPlay’s product development. His passion for mobile entertainment and marketing cloud services brought him to QuickPlay in 2011.

Prior to QuickPlay, Jijesh held numerous research and marketing positions in various industries. He has domain expertise in retail supply chain software, Health Information Technology (HIT), consumer insights for CPG, automotive new product development, and quantitative research methodology. Jijesh holds a degree in engineering from Manipal Institute of Technology, and a masters degree in Management Information Systems & Marketing from the University of Nebraska at Omaha.

Seeing their video profits consumed by rising content costs, smaller telcos are now adopting an over-the-top (OTT) video strategy to cut churn rates, boost the value of their broadband offerings, and sell higher-tier broadband services to subscribers. 

A critical part of this strategy is the rollout of TV Everywhere services, including the extension of live, linear TV channels to multiple video devices in the home. Join us for “Going OTT: A New Video Strategy” an interactive discussion that will:

  • spell out the trends spurring the shift to TV Everywhere 2.0
  • suggest the basic steps needed to implement it
  • explain why the delivery of live, linear video is critical for providers to hold onto their customers

Catering to the growing viewing demands and preferences of consumers isn’t a choice - it’s essential. Don’t get left behind.

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