Solving the Mobile Video Optimization and Monetization Conundrum

Solving the Mobile Video Optimization and Monetization Conundrum

 

Available On Demand
Duration 60min
Speakers
Alan Breznick
Senior Analyst
Heavy Reading
Alan Breznick
Alan Breznick has tracked the media, telecommunications, broadband, and consumer electronics industries for more than 20 years. Before switching over to Heavy Reading in 2007, he was the original editor of Light Reading Cable Website and founding author of Heavy Reading's Cable Industry Insider. At Heavy Reading, he primarily focuses on cable/MSO services, technologies, and networks, as well as IPTV infrastructure. Alan was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He previously reported for Communications Daily, Cable World, Multichannel News, Broadband Daily, Crain's New York Business, and Genuine Article Press, among other publications.
Sven Freudenfeld
Director, Business Development, Telecom-Cloud
Kontron
Sven Freudenfeld
Sven Freudenfeld is responsible for Business Development for the Communications Product Business Unit at Kontron focusing on the telecom and cloud vertical markets. Sven possess more than 15 years experience in voice, data, and wireless communications, having worked extensively with Nortel Networks in Systems Engineering, Sanmina-SCI in Test Engineering, and Deutsche Telekom in Network engineering. He previously held the position as President of the Communication Platform Trade Association and is currently an active member of PICMG’s xTCA marketing work group. Sven holds an electrical engineering degree from Germany.
Don Vendetti
SVP Marketing and Product Management
Vantrix
Don Vendetti
Don Vendetti has an extensive background in product development and marketing across mobile services, mobile software and embedded systems. He headed product management and product marketing teams at AT&T Wireless, ViAir/Visto (now Good Technology) and Qpass (acquired by Amdocs). Most recently he was an independent consultant through his company, Product Arts, providing hands-on services and training for product strategy, product planning, program management and product marketing. Don has an MBA from the University of Washington and Bachelors of Electrical Engineering from Colorado State University.
Keith Critchley
Solutions Architect
Intel Corporation
Keith Critchley
Keith Critchley is a Solutions Architect with Intel Corporation. He has over 15 years of experience in the telecommunications and embedded computing industries encompassing service providers, system integrators and component vendors. In his current role, Keith oversees the translation of business needs into technical strategy for Media Processing products in the network and data center. Prior to his current role, Keith held a variety of software development and system validation roles in packet processing, cryptography and network security. He holds a Bachelor’s Degree in Telecommunications Engineering from Dublin City University.

Today’s mobile video challenges range well beyond the growing number of connected devices on the network. With both wireless carriers and cable operators competing for the same consumers wanting to watch content anywhere at any time, the foremost question is how to manage and optimize mobile bandwidth and compute resources to deliver quality content to any device on the network. That question looms ever larger now as providers deliver HD video and look to carry such high bandwidth, compute-intensive video formats as 4K and potentially 8K.

Current mobile video optimization solutions are simply inadequate. The business case for optimization is suspect because transcoding is expensive while the cost and scalability of purpose-build solutions are major concerns. Further, most mobile operators can’t monetize OTT video because they don’t understand the nature of the traffic, its delivery quality, and the subscriber behavior driving it. Plus, operators face the challenge of evolving to next generation networks with SDN and NFV capabilities, but with few real-world examples to help them plan effectively.

While everybody’s talking about the impact of mobile video’s exponential growth on network capacity and subscriber quality-of-experience, nobody’s really doing anything about it. But now that’s about to change. In this webinar, Intel, Kontron, and Vantrix will present fresh solutions to these problems, highlighting such approaches as:

  • A high-density transcoding solution for video optimization that cuts the raw CPU footprint needed by 4x, significantly bolstering the business case. 
  • A high-performance Big Data platform that cuts processing time in more than half, enabling rapid analysis of video traffic data that can drive optimization and monetization. 
  • Cloud virtualization of high-density, general-purpose computing hardware across multiple applications. 
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